The Birchtree by Bloom and Wild x Birchbox


Bloom and Wild are known for their beautiful flower delivery service using boxes that fit through most standard letterboxes. Now imagine my delight at finding out that not only could I get a mini birch tree delivered but that it would come with five luxury beauty products to decorate it too. All because Bloom and Wild have collaborated with Birchbox this year to put together the most perfect gift. And I do have to admit that I have a soft spot for miniature beauty products – they are just so adorable. Sometimes too adorable to use but that might just be my inner hoarder revealing herself.


The sturdy cardboard packaging gives no clue to the surprise beauty products inside, which are handily sent into a drawstring bag ready for hanging. The box is easy to open and the wrapping inside helped to contain loose needles from the birchtree.

There are also some leaflets inside the box detailing care instructions for the tree and also information on the Birchbox curated beauty products. If you’ve ever ordered a Bloom and Wild flower delivery or Birchbox before then these leaflets will be familiar to you. I personally don’t read the beauty leaflets until I’ve delved into the products. I find it far too exciting to wait.

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The birch tree itself stands neatly on my dresser and looks festive with the bright red ribbon tree topper. I do like seeing the beauty products adorning the tree but I have to admit that I began to play with them not long after I took these photos.

Rituals is a great brand that I am more familiar with for their candles and home scents. But this body cream is amazing – and I definitely need more of it. My winter skin will be thankful.

The inclusion of the Lord and Berry red lipstick is perfect for the festive holidays; especially in a cute travel size for squeezing into an evening bag. This isn’t a brand that I know much of so this was a great way to discover it.

A product that I keep hearing great things about is the iconic Benefit Porefessional. A primer that promises to minimises the look of pores and make skin look flawless. I’ve had samples of this before and have never got round to buying a full size tube as a little goes a long way. Also as I only use this on and around my nose I find that even a sample tube lasts me for a long time.

The least exciting sample for me personally was the perfume sample from Givenchy. As lovely as the fragrance is I find that perfume samples are disappointing because most of the time these are available for the price of a chat with an assistant at a beauty counter. Though in contrast, I was particularly delighted that the Caudalie mask was included in this package as I love this brand and I’m well on the way to becoming a huge fan.

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I think that this would be the perfect gift if you know someone who loves beauty and perhaps has only a small space that doesn’t allow for a real Christmas tree. It’s also an ideal gift for those celebrating Christmas in their new home too. I’m planning on using mine as a centrepiece for ‘friendmas’ in a few weeks time – I’m hosting eight for a festive feast. Though I will have to find some mini baubles as the Birchbox curated beauty products are being thoroughly enjoyed and aren’t in a fit state to be used as decorations!

Are you a fan of Bloom and Wild flower delivery? Perhaps this could be nice treat for yourself during the busy festive season.

*PR sample. See my disclaimer below.

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